Summary of YSP523 DIGITAL STRATEGIES IN IMC

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YSP523 DIGITAL STRATEGIES IN IMC

Lecturer: SUBASIRI A/P RAMAKRISHNAN PN
Lecturer: HASRINA BINTI MUSTAFA PROFESOR MADYA DR.

Skill Level: Beginner

Announcements

Announcements

Mid-Term Test Questions YSP523, 9 January 2022, 3.00pm-5.30pm

IPS USM Campaign Brief

Facebook Module Submission

Google Certification Submission

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey & Chadwick 2016

Past Exam Questions

How to advertise to an audience with an 8 second attention span

Samza Cloud Kitchen Digital Marketing Plan Group 1 2020

Samza Cloud Kitchen Digital Marketing Plan Group 2 2020

Samples Slide presentation Group 1 (2020)

Past Exam Question

Introduction to Digital Strategies in IMC

Digital Strategy

Email marketing via Sendinblue

How to install Google Analytics

google analytics slides

Social media marketing

Facebook Segmentation and Marketing Framework (Hodis et. al 2015)

Slides for Facebook Segmentation and Marketing Framework

Class recording on Facebook Advertising 2022

FACEBOOK AD

FB Ad Formula for Calculating Performance

Quiz FB Ad Performance

Case study: USM Google Adwords Campaign 2016

Google Adwords Fundamentals

Exercise Copywriting Adwords

Advanced Google Adwords Book

Google Ad

Mid Term Test 10-11 Dec 2022

Google Display Ad

Google Video Ad Year

Facebook Messenger Chatbot

Introduction to Programmatic

Submission Link for Slides (due 16 Jan 2023, 11.59pm)

Submission link for Digital Marketing Plan, Due 30 January 2023, 11.59pm

Course info

YSP523 DIGITAL STRATEGIES IN IMC

General

Announcements

Announcements

CLASS ACTIVITIES & ASSIGNMENTS

Mid-Term Test Questions YSP523, 9 January 2022, 3.00pm-5.30pm

IPS USM Campaign Brief

Facebook Module Submission

Google Certification Submission

CLASS RESOURCES

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey &amp; Chadwick 2016

Past Exam Questions

How to advertise to an audience with an 8 second attention span

Samza Cloud Kitchen Digital Marketing Plan Group 1 2020

Samza Cloud Kitchen Digital Marketing Plan Group 2 2020

Samples Slide presentation Group 1 (2020)

Past Exam Question

22 OCT 2022

Introduction to Digital Strategies in IMC

5 NOV 2022

Digital Strategy

Email marketing via Sendinblue

How to install Google Analytics

google analytics slides

19 NOV 2022

Social media marketing

Facebook Segmentation and Marketing Framework (Hodis et. al 2015)

Slides for Facebook Segmentation and Marketing Framework

Class recording on Facebook Advertising 2022

FACEBOOK AD

FB Ad Formula for Calculating Performance

Quiz FB Ad Performance

3 DEC 2022

Case study: USM Google Adwords Campaign 2016

Google Adwords Fundamentals

Exercise Copywriting Adwords

Advanced Google Adwords Book

Google Ad

10 & 11 DEC 2022

Mid Term Test 10-11 Dec 2022

17 DEC 2022

Google Display Ad

Google Video Ad Year

31 DEC 2022

Facebook Messenger Chatbot

Introduction to Programmatic

14 JAN 2023

Submission Link for Slides (due 16 Jan 2023, 11.59pm)

Submission link for Digital Marketing Plan, Due 30 January 2023, 11.59pm

YSP523 DIGITAL STRATEGIES IN IMC

CLASS TEXT : Digital Marketing: Strategy, Implementation and Practice- Chaffey & Chadwick 2016