Summary of YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

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YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

Lecturer: SHARIFAH NADIAH SYED MUKHIAR DR.
Lecturer: VAENTHAN A/L CHELLANDY EN
Lecturer: VOON LIH WEI EN
Lecturer: HASRINA BINTI MUSTAFA PROFESOR MADYA DR.

Skill Level: Beginner

General

Announcements

APA 6th Ed

Announcements

Course outline YSP519

17 October - 23 October

Introduction slides

Text book: Market Research

Tools for research

Proposal example 1

Past Test Question 2020

Instrument example 1

Proposal example 2

Instrument example 2

APA 6th Ed by Noradilah USM

Webex Link

Lecture 1 - Webex Recording (19/10/2022)

24 October - 30 October

Week 2: Process of research

Conceptualisation and operationalization new

Lecture 2 26 Oct 2022 Webex Recording

31 October - 6 November

Qualitative and quantitative approach

Surveynew

Quantitative methods

Population and sampling 2020

Likert Scale Format

How to write a good introductory chapter of a proposal

Webex link 2 Nov 2022

Lecture 3 - 2 Nov 2022 (Webex recording)

7 November - 13 November

Experiment 17 Dec 2020

Writing a Review of Literature

Example of experiment

Digital Nudging Video

Submission 1: Executive Summary and Background of the Study

Lecture Webex Link 9 Nov 2022

Class recording link 9 Nov 2022

14 November - 20 November

Descriptive Stats Tutorial

Correlation Tutorial

Regression tutorial

Multiple regression tutorial

t-test tutorial

ANOVA Tutorial

Qualitative and Quantitative Data Analysis

Intro to Statistics

21 November - 27 November

YSP 519 Quali Part 1

Webex Link 23/11/2022

Research case study: Market segmentation and Brand positioning

Statistics Calculator

Video on Cluster analysis - how to use the template

Video on Cluster analysis - How to interpret the data

Strategic Brand Association Map (Brian D. Till, Daniel Baack, Brian Waterman, 2011)

Brand Association Mapping - Simplified

28 November - 4 December

Webex link Replacement Class 28 Nov 2022 (Hasrina)

Langkawi Data file SPSS

Webex Recording Replacement Class 28 Nov 2022

Submission 2: Problem Statement &amp; Research Objective (due 30th Nov 2022, 11.59pm)

Webex Link 30/11/2022

YSP 519 Quali Part 2

5 December - 11 December

12 December - 18 December

Class Webex link 14.12.22

Webex link 16 Nov 2022

19 December - 25 December

Market Research for Customer Satisfaction and Loyalty

Market Research for Pricing Strategies

Webex Link 21 Dec 2022

26 December - 1 January

Submission 3, 21 Dec 2022, Literature Review, Research Design and Data Collection

Webex Link

Case Study - International Marketing

Week 11 Part 1

Week 11 Part 2

2 January - 8 January

Webex Link for 4 Jan 2023 Class

International Marketing Case Study

Submission 2: Problem Statement & Research Objective (due 30th Nov 2022, 11.59pm)