Summary of YSP518 CONSUMER PSYCHOLOGY

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YSP518 CONSUMER PSYCHOLOGY

Lecturer: TAN HOCK GUAN EN
Lecturer: SHUHAIDA BINTI MD NOOR PROFESOR MADYA DR.

Skill Level: Beginner

General

Announcements

Writing a case study

Sample Case Study

Course outline YSP518 Sem 1 2022 2023 SMN THG FINALISED (4)

CW YSP518 by matriks no

17 October - 23 October

When consumers feel less powerful

Consumer Research Insights

R1907B-PDF-ENG neuromarketing crosses the line

Solomon Consumer Behavior - Buying, Having, and Being ch 2 76 to 96

Chapter 17 Marketing Ethics and Social Responsibility

SESSION 1 INTRODUCTION AND OVERVIEW

31 October - 6 November

Parcel and sensory memory

Proustian Products Are Preferred

PALESSI

Heineken branding moments

Heneiken 2

Heineken Branding Moment Explanation

SESSION 2 (1)

SESSION 2 (2)

HBR Catalog in Digital Age

Science of Sensory Marketing

SESSION 2 FORUM PREP

Ch 3, 4 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

Retro marketing

7 November - 13 November

14 November - 20 November

Session 3

Ch 2 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

Ch 6 Solomon Consumer Behavior - Buying, Having, and Being

HBR An Emotional Connection Matters More than Customer Satisfaction

Ch 5,6 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

HBR The new science of customer emotions

Being hybrid a conceptual update of consumer self and consumption due to online offline hybridity

SESSION 3 FORUM PREP

21 November - 27 November

28 November - 4 December

I am therefore I buy

Diversity, equity and inclusion

Accessing the influence of consumer participation

Effects of self expressive brands fpsyg-12-602023

Ch 11, 12, 13 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

5 December - 11 December

Individual assignment Unethical Practices

12 December - 18 December

Session 4 Consumer Diversity

Class Link 18.12.2022

Brands acquire cultural meaning

Stockpiling across culture

Culture and consumption audio

Session 5 Brands and Community with audio

SESSION 4 FORUM PREP

19 December - 25 December

(Group C&amp;D) Forum: Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

26 December - 1 January

durante-serendipity-chance-encounters-marketplace-enhance-consumer-satisfaction

Ch 7,8,9,10 [Wayne D. Hoyer, Deborah J. MacInnis Rik Pieters]

Easy does it

Behavioural economics

Google Diet

(Group A&amp;B) Forum: Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

2 January - 8 January

Forum: Brands and their country of origin

9 January - 15 January

Lecture 5 and 6 Decision Making (3)

Who can be nudged Examining nudging effectiveness in the context of need for

Forum: Online nudges and your online consumption

16 January - 22 January

Submission of Zoom link for your group presentation (deadline 22 Jan 2023)

Group Assignment Case Study

Peer evaluation form (deadline 22.1. 2023)

Peer evaluation submission link (22/1/2023)

Tutorial 04 Feb 2023 - Group C &amp; D

Recording - Tutorial 04 Feb

6 February - 12 February

Link to exam online

YSP518 CONSUMER PSYCHOLOGY

(Group C&D) Forum: Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

(Group A&B) Forum: Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

Tutorial 04 Feb 2023 - Group C & D