THIS COURSE DESCRIBES THE CONCEPTS AND TECHNIQUES OF DATA ANALYSIS AND ACTION RESEARCH. STUDENTS WILL LEARN THE IMPORTANCE AND DEVELOPMENT OF DATA. STUDENTS WILL LEARN TO DESIGN MODELS USING ANALYTICAL TOOLS AND TECHNIQUES. STUDENTS WILL LEARN TO CREATE MODELS BASED ON BLENDING TECHNIQUES AND TOOLS SUCH AS SIMULATION AND OPTIMIZATION TO IDENTIFY ACTIONS IN DATA ANALYSIS. THEY WILL ALSO LEARN TO DEVELOP THE CRITICAL THINKING SKILLS NEEDED AND MAKE PREDICTIONS IN THE CONTEXT OF MANAGEMENT. IN ADDITION, STUDENTS WILL LEARN TO SELECT AND APPLY SUCH ANALYTICAL DATA PROCESSES AND METHODS. RAPIDMINER OR OTHER POTENTIAL ANALYTICAL TOOLS WILL BE USED BASED ON MANAGEMENT CASES.