THE COURSE IS DESIGNED TO INTRODUCE THE DYNAMIC OF INTERNATIONAL BUSINESS (IB) TO THE
STUDENTS. STUDENTS WILL UNDERSTAND THE CHALLENGES AND COMPLEXITIES OF THE
CONTEMPORARY IN INTERNATIONAL BUSINESS ENVIRONMENT IN THE CLASSROOM. STUDENTS WILL
BE ENGAGED WITH THE ECONOMIC, SOCIAL, POLITICS AND INTERCULTURAL FACTORS THAT IMPACT
ON IB AND UNDERSTAND HOW THESE FACTORS ARE ADDRESS IN THE REAL WORLD. STUDENTS NEED
TO DISCUSS AND APPLY IB THEORY IN THE CONTEXT OF REALISTIC SCENARIOS. IT PROVIDES A
PLATFORM FOR STUDENTS TO MAXIMISE THE EXPOSURE TO THE SOLUTIONS AND THE CHALLENGES IN
BOTH MANAGING AND BEING MANAGED IN A COMPLEX VALUE CHAIN. THIS IS AN EXCITING
COURSE BECAUSE IT COVERS THE MICRO AND MACRO MANAGEMENT ASPECTS TO ADDRESS THE
FAST-CHANGING DOMESTIC AND GLOBAL BUSINESS ENVIRONMENT. THE STUDENTS UNDERSTANDING
WILL BE CLARIFIED THROUGH GROUP PROJECT AND REPORTS, CLASS ENGAGEMENT ACTIVITIES, A
MIDTERM AND A FINAL EXAM