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  • AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)
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    General
    AGW716: Course Outline
    AGW716: Assignments
    Announcements
    6 May - 12 May
    Webex Link (Week 1 and Week 2)
    Case: Isabella's research dilemma
    Case: Reporting evidence from business and management research
    Case: Marketing music products
    Case: Organisational learning in an English regional theatre
    Supplementary reading: Einola and Alvesson (2020) Behind the numbers: questioning questionnaires
    Supplementary reading: Parker (2000): The less important sideshow: the limits of epistemology in organizational analysis
    Supplementary reading: Alvesson (1996) Leadership studies: from procedure and abstraction to reflexivity and situation
    Supplementary reading: Graebner et al. (2012): Qualitative data: cooking without a recipe
    Supplementary reading: Hill and McGowan (1999) Small Business and Enterprise Development - Qs about Research Methodology
    Supplementary reading: Crouch and McKenzie (2006) The logic of small samples in interview-based qualitative research
    Supplementary reading: Jack & Westwood (2006) Postcolonialism and the Politics of Qualitative Research in IB
    Slides: The Nature of Business Research
    Slides: Understanding Research Philosophies and Approaches
    Slides: Formulating the Research Design
    Recording: Week 1
    13 May - 19 May
    Webex Link (Week 1 and Week 2)
    Supplementary reading: Forsgren (2002) The concept of learning in the Uppsala internationalization process model
    Supplementary reading: Harzing (2002) Are our referencing errors undermining our scholarship and credibility?
    Supplementary reading: Holbrook et al. (2007) Examiner comments on the literature review in PhD theses
    Supplementary reading: Mingers (2000) What is it to be Critical
    Supplementary reading: Sanders-McDonagh (2014) Conducting Dirty Research
    Supplementary reading: Taylor and Land (2014) Organizational Anonymity and the Negotiations of Research Access
    Supplementary reading: Wallace & Sheldon (2015) Business Research Ethics - Participant Observer Perspectives
    Supplementary reading: Zorn Campbell (2004) Improving the Writing of Literature Reviews Through a Literature Integration Exercise
    Case: Catherine Chang
    Case: Impact of colour on children brand choices
    Slides: Formulating and Clarifying the Research Topic
    Slides: Critically Reviewing the Literature
    Slides: Access and Ethics
    20 May - 26 May
    agw 716 slides - nabsiah
    agw 716 reading
    agw 716 - reading 1 theoretical framework
    reading 3 Theoretical vs Conceptual Framework
    agw 716 - reading 4 Hypotheses and types
    agw 716 - reading on Doing a literature review
    agw 716 - reading on CRITICAL READING
    agw 716 - reading on CRITICAL writing
    27 May - 2 June
    Webex Link (Week 4 - Student Presentations)
    AGW716 Presentation Schedule (as at 15 May 2023)
    3 June - 9 June
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    1. Home
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    3. APPLIED ARTS
    4. GRADUATE SCHOOL OF BUSINESS
    5. Semester II
    6. AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)
    7. Summary

    AGW716 FUNDAMENTAL OF BUSINESS RESEARCH AND METHODOLOGY (RM1)

    • Lecturer: CHRISTOPHER JOHANN ROLAND RICHARDSON DR.
    • Lecturer: NABSIAH BINTI ABDUL WAHID PROFESOR DR.
    Skill Level: Beginner

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