Summary of AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS

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AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS

Lecturer: NORFARAH BINTI NORDIN DR.
Lecturer: MOHD ALI BIN SAMSUDIN PROFESOR MADYA DR.

Skill Level: Beginner

Announcements

Course Guide

Course Outline

Lesson 1. Introduction to SM and SNA

Application Case 1 2 3

Siti-Nabiha et al. (2021)

Lesson 2. SM new technologies of collaboration (Textbook)

Lesson 2b. Social Media YouTube Twitter Overview

Lesson 3. Network perspective and types of network

Example 1. Norfarah

Example 2 Wasim

Lesson 4. Network Analysis Metrics

Example 1. Article SNA Metrics

Lesson 5a. Network Analysis Metrics - Focus on Structural Hole and Homophily

Lesson 5b. Network Metrics Reasoning

Lesson 6. Structural Balance

Give Your Thoughts about the Facebook Scandal

What is your thought on the controversial issues of Ellon Musk takeover Twitter?

SUBMIT YOUR GRAPH HERE

Introduction to NodeXL

Key Features of NodeXL

Quiz 1 (Opens 13 to 14 May 2023)

Quiz 2 (Opens 27 to 28 May 2023)

Network Map

Case Study of the Network Map

Calculating and Visualizing the Network Map

Upload Your Slides for the Presentation of Network Map Here

MIDTERM TEST

Slides for the Article Review

Slides for the Early Draft of the Term Paper

Term Paper: Final

Course info

AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS

General

Announcements

Course Guide

Course Outline

Lesson 1. Introduction to Social Media and Social Networks

Lesson 1. Introduction to SM and SNA

Application Case 1 2 3

Siti-Nabiha et al. (2021)

Lesson 2. Social Media - New technologies of collaboration

Lesson 2. SM new technologies of collaboration (Textbook)

Lesson 2b. Social Media YouTube Twitter Overview

Lesson 3. Social Network Perspective & Networks Types

Lesson 3. Network perspective and types of network

Example 1. Norfarah

Example 2 Wasim

Lesson 4. Network Analysis Metrics

Lesson 4. Network Analysis Metrics

Example 1. Article SNA Metrics

Lesson 5. Network Analysis Research

Lesson 5a. Network Analysis Metrics - Focus on Structural Hole and Homophily

Lesson 5b. Network Metrics Reasoning

Lesson 6. Connections: Structural Balance, Transitivity & Density

Lesson 6. Structural Balance

Facebook Scandal

Give Your Thoughts about the Facebook Scandal

Elon Musk and Twitter

What is your thought on the controversial issues of Ellon Musk takeover Twitter?

GRAPH OF FRIENDSHIP

SUBMIT YOUR GRAPH HERE

Introduction to NodeXL

BASIC OF NODEXL

Key Features of NodeXL

QUIZ 1

Quiz 1 (Opens 13 to 14 May 2023)

QUIZ 2

Quiz 2 (Opens 27 to 28 May 2023)

NETWORK MAP

Network Map

CASE STUDY OF NETWORK MAP & CALCULATING AND VISUALIZING NETWORKS

Case Study of the Network Map

Calculating and Visualizing the Network Map

Upload Your Slides for the Presentation of Network Map Here

MIDTERM TEST

MIDTERM TEST

SUBMISSION

Slides for the Article Review

Slides for the Early Draft of the Term Paper

Term Paper: Final

AGE643 SOCIAL MEDIA AND SOCIAL NETWORK ANALYSIS FOR BUSINESS