Summary of YSP520 CONTENT IDEATION

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YSP520 CONTENT IDEATION

Lecturer: NUR ATIKAH BINTI A RAHMAN DR.
Lecturer: FAHRI AHMED PN
Lecturer: ROBYN JAYNE LOPEZ PN

Skill Level: Beginner

General

Announcements

REGISTRATION FOR TUTORIAL B

REGISTRATION FOR TUTORIAL A

REGISTRATION FOR TUTORIAL C

REGISTRATION FOR TUTORIAL D

REGISTRATION FOR TUTORIAL E

YSP 520/508 - Finalised Group Project List (30 May 2023)

31 March and 1 April 2023 (Fahri Ahmed)

Topic 1: COURSE OUTLINE

Topic 2: Gathering Information Slide Lecture Note

Class activity 1: Buyer Persona Worksheet (Friday class 31 March 2023)

Class activity 2,3,4: Padlet (Friday class 31 March 2023)

Class activity 1: Buyer Persona Worksheet (Saturday class 1 April 2023)

Class activity 2,3,4: Padlet (Saturday class 1 April 2023)

14 & 15 April 2023 (Fahri Ahmed)

Topic 1: Strategic Brand Identity and Image Slide Lecture Note

Topic 1: Class Activity 1 - Quiz (identify brand vs product)

Topic 1: Class Activity 2 - Padlet (Brand Identity)

Topic 2: Strategic Thinking for Creative Advertisers Lecture Note

Topic 2: Class Activity - Padlet (Product vs Consumer Oriented Brand)

Topic 2: Resource - Creative brief Template

Webex Link for FRIDAY CLASS - 14 APRIL 2023

WEBEX Link for SATURDAY CLASS 15 APRIL 2023

15th April (Tutorial 1)

Class Activity Tutorial 1

Tutorial 2 (26th & 27th April)

Class Activity 2

LECTURE 28 APRIL and 29 APRIL 2023 (Dr. Atikah)

LECTURE SLAIDS: BIG IDEA

Additional Reading

Padlet Exercise in Class - BIG IDEA

LECTURE NOTES FOR SESSION 2: ATTRACTING CUSTOMERS TO CONTENT

Four R's

Tutorial 3 (29th April)

Class Activity 3

6 MAY 2023 - SUBMISSION OF INDIVIDUAL ASSIGNMENT

SUBMISSION LINK FOR INDIVIDUAL ASSIGNMENT

Marking Rubric for Individual Assignment

Tutorial 6 (27th May)

Activity 6

12 & 13 May Lecture (Face to Face) Dr Nur Atikah

LECTURE ON STORYTELLING

LECTURE ON COPYWRITING

Additional Readings: Emotional Words

Additional Readings: Call to Action Words

LECTURE ON DESIGN

2 & 3 June Lecture (Face to Face) Dr. Nur Atikah

Lecture Notes on Radio Content

Additional Notes on Radio Ad Trends

Lecture Notes on Website Content

Lecture Notes on Ambient Ad

In Class Exercise Submission - Hotwheels

3rd June

Class Activity 6

10th June

Group Assignment Contact Report

13 JUNE 2023 - SUBMISSION FOR GROUP PROJECT

Marking Rubric for Group Project Report (40%)

Marking Rubric for Group Presentation (10%)

SUBMISSION LINK FOR GROUP PROJECT REPORT (40%)

16 and 17 June Face to Face Lecture Dr Atikah

Lecture Notes on Building Relationship with Customers

Slides Submission for Group Project Presentation

17th June Tutorial

Class Activity 9

24th July

Class Activity 10

SUBMISSION OF INDIVIDUAL ESSAY (20%)

Marking Rubric for Individual Essay (20%)

Submission Link for Individual Essay

Lecture with Ms Fahri (6 July)

Lecture Slides on Social Media Content Strategy

Lecture Slides on TV Content Strategy

Lecture Class Recording Part 1

Lecture Class Recording Part 2

Class Activity - Padlet

Additional Reading Material - FCB Grid

YSP520 CONTENT IDEATION