Summary of YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

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YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

Lecturer: SURIATI BINTI SAAD DR.
Lecturer: VOON LIH WEI EN
Lecturer: FAHRI AHMED PN
Lecturer: BAHIYAH BINTI OMAR PROFESOR MADYA DR.

Skill Level: Beginner

Announcements

YSP519 Quanti & Quali: Feedback to Improve Your Research Paper

YSP519-504 - Quantitative Final Presentation Timing (15 June)

YSP519/YSP504 RESEARCH METHODS QUANTITATIVE TUTORIAL (Fahri)

Submission Link for final presentation slides - Quanti

Course Outline

Lecture 1 Notes

Submission 1 Guideline

Readings

YSP519 - Tutorial for 14 April 2023

Lecture 2: Quantitative Research Method

Lecture 2: Qualitative Research Method

Samples of quantitative research project in IMC

Samples of qualitative research project in IMC

Submission 1

Quantitative Tutorial 2 - 28 & 29 April (Ms Fahri) - Tools for IMC Research

Quantitative Tutorial 3 - 5 & 6 May (Ms Fahri) - RP, RO, RQ & Hypotheses sample & class activity solution

Lecture Notes

Quantitative Tutorial 4 - 12 & 13 May (Ms Fahri) - Market research & hypotheses conceptualisation

Lecture4: Using market research to improve customer satisfaction and loyalty

Lecture 4: Using market research to achieve optimum pricing

Lecture 4: Using market research to test advertising effectiveness

Samples of research

Submission 2

Quantitative Tutorial 5 - 26 & 27 May (Ms Fahri) - Understanding Market Research with class activity solution

Lecture 5 : Guest Lecture Asc Prof Dr Niranjala Weerakkody

Asc Prof Dr Niranjala Weerakkody

Quantitative Tutorial 6 - 2 Jun & 3 Jun (Ms Fahri) - Quantitative Capstone Project samples

Lecture Notes

Asc Prof Dr Nina Lecture

RP Presentation Feedback = Group 1 (7 June 2023)

Lecture 7: Conceptualisation, Operationalisation & Measurement

Lecture 7: Statistics

Lecture 7: Indexes and Scales

Sample Research Papers on Research Instrument, Indicators, 7P, Cluster and Important Performance Analyses

Research Proposal Submission

Quantitative Tutorial 9 - 23 Jun & 24 June (Ms Fahri) - Sample Capstone Project Presentations

Course info

YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

General

Announcements

YSP519 Quanti &amp; Quali: Feedback to Improve Your Research Paper

YSP519-504 - Quantitative Final Presentation Timing (15 June)

YSP519/YSP504 RESEARCH METHODS QUANTITATIVE TUTORIAL (Fahri)

Submission Link for final presentation slides - Quanti

27 March - 9 April : Week 1 & 2 : Lecture 1

Course Outline

Lecture 1 Notes

Submission 1 Guideline

Readings

10 April - 23 April : Week 3 & 4 : Lecture 2

YSP519 - Tutorial for 14 April 2023

Lecture 2: Quantitative Research Method

Lecture 2: Qualitative Research Method

Samples of quantitative research project in IMC

Samples of qualitative research project in IMC

Submission 1

24 April - 7 May : Week 5 & 6 : Lecture 3

Quantitative Tutorial 2 - 28 &amp; 29 April (Ms Fahri) - Tools for IMC Research

Quantitative Tutorial 3 - 5 &amp; 6 May (Ms Fahri) - RP, RO, RQ &amp; Hypotheses sample &amp; class activity solution

Lecture Notes

8 May - 14 May : Week 7 : Lecture 4

Quantitative Tutorial 4 - 12 &amp; 13 May (Ms Fahri) - Market research &amp; hypotheses conceptualisation

Lecture4: Using market research to improve customer satisfaction and loyalty

Lecture 4: Using market research to achieve optimum pricing

Lecture 4: Using market research to test advertising effectiveness

Samples of research

Submission 2

22 May - 4 June : Week 9 & 10 : Lecture 5

Quantitative Tutorial 5 - 26 &amp; 27 May (Ms Fahri) - Understanding Market Research with class activity solution

Lecture 5 : Guest Lecture Asc Prof Dr Niranjala Weerakkody

Asc Prof Dr Niranjala Weerakkody

Quantitative Tutorial 6 - 2 Jun &amp; 3 Jun (Ms Fahri) - Quantitative Capstone Project samples

Lecture Notes

Asc Prof Dr Nina Lecture

5 June - 18 June : Week 11 & 12 : Lecture 6

RP Presentation Feedback = Group 1 (7 June 2023)

19 June - 2 Jul : Week 13 & 14 : Lecture 7

Lecture 7: Conceptualisation, Operationalisation &amp; Measurement

Lecture 7: Statistics

Lecture 7: Indexes and Scales

Sample Research Papers on Research Instrument, Indicators, 7P, Cluster and Important Performance Analyses

Research Proposal Submission

3 Jul - 9 July : Week 15

Quantitative Tutorial 9 - 23 Jun &amp; 24 June (Ms Fahri) - Sample Capstone Project Presentations

YSP519 RESEARCH METHODS IN INTEGRATED MARKETING COMMUNICATION

YSP519 Quanti & Quali: Feedback to Improve Your Research Paper

Quantitative Tutorial 2 - 28 & 29 April (Ms Fahri) - Tools for IMC Research

Quantitative Tutorial 3 - 5 & 6 May (Ms Fahri) - RP, RO, RQ & Hypotheses sample & class activity solution

Quantitative Tutorial 4 - 12 & 13 May (Ms Fahri) - Market research & hypotheses conceptualisation

Quantitative Tutorial 5 - 26 & 27 May (Ms Fahri) - Understanding Market Research with class activity solution

Quantitative Tutorial 6 - 2 Jun & 3 Jun (Ms Fahri) - Quantitative Capstone Project samples

Lecture 7: Conceptualisation, Operationalisation & Measurement

Quantitative Tutorial 9 - 23 Jun & 24 June (Ms Fahri) - Sample Capstone Project Presentations