Summary of YSP517 FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION

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YSP517 FUNDAMENTALS OF INTEGRATED MARKETING COMMUNICATION

Lecturer: SUBASIRI A/P RAMAKRISHNAN PN
Lecturer: HASRINA BINTI MUSTAFA PROFESOR MADYA DR.

Skill Level: Beginner

General

Announcements

Announcements

Student's letter of certification

Sample Interview Questions for IMC case study

Introduction to Screencast-O-Matic

YSP517 Course_Outline_2023

Tutorial Case Studies Forum

CW DETAILS FOR 60%

27 March - 2 April

Reading 1: Insights on IMC by Šeric, Gil-Saura &amp; Ozretic-Došen (2015)

Reading 2: Schultz &amp; Schultz (1998): Transitioning marcom into the 21st century

Reading 3: Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns

Reading 4: Embedding brands within media content

Reading 5:A model of image creation and transfer in event sponsorship

Reading 6: Theoretical concept or Management Fashion: Cornelissen &amp; Lcok (2000)

Case study 1: Prospan Campaign 2018 in Australia

Belch and Belch 12th Edition

Week 1 - Online Lecture via WebEx (6 April 2022)

3 April - 9 April

MALAYSIAN MEDIA LANDSCAPE 2020

MALAYSIA ADEX 2020

Week 2 - Online Lecture via WebEx (13 April 2022)

Webex link Week 2 - 5th April 2023

Webex Link 6 April 2023, 8-10pm

10 April - 16 April

Definitions of IMC (new)

The Switch is On To Panasonic

Case study Prospan 2018 Australia

Week 3 - Online Lecture via WebEx (20 April 2022)

YSP517 &amp; YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (12pm -1pm)

YSP517 &amp; YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (1pm -2pm)

YSP517 &amp; YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (2pm -3pm)

YSP517 &amp; YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (3pm -4pm)

YSP517 &amp; YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (10pm -11pm)

Tutorial 1 - Questions

Tutorial 1 - Session 1 Submission

17 April - 23 April

Week 4 - Online Lecture via WebEx (27th April 2022)

Case study 5: SK-II Campaign in China 2018

Case Study: MRT SSP Public Inspection Roadshow 2015

What is Big Data

Ariel TV Ads on Why laundry is a mother's job?

Webex Link Class 19 April 2023 Morning Slot

Webex Link Class 19 April 2023, Night Slot

Attendance Tutorial 2 -26 April 2023

Tutorial Case Study 2 - Individual Assignment

Case Study 2 - Individual Assignment Submission

24 April - 30 April

Factors leading to the rise of IMC

IMC Theories and Models

Week 6 - Online Lecture via WebEx (12th May 2022)

Case study 2: The Other Sanders KFC Women's Day Campaign

1 May - 7 May

IMC Touch Point Analysis

Sample Questionnaire for Brant Touchpoint Audit

IMC planning process 15 April 2020

Case study 6: Dutch Lady Susu Sahur

Marketing landscape in China-Chris Farquhar, GoDigitalChina

Week 7 - Online Lecture via WebEx (18th May 2022)

Webex link for Class 3rd May 2023, Wed, 9am-11am

Webex link Class 4th May 2023, Thurs, 8pm-10pm

Attendance Tutorial 3

Tutorial Case Study 3 - Individual

Tutorial Case Study 3 Submission

Tutorial - Webex Link

8 May - 14 May

Case study 4: KFC Hot &amp; Cheezy Burger campaign

Week 9 - Online Lecture via WebEx (1 June 2022)

Attendance Tutorial 4

Tutorial 4 - Group Work

22 May - 28 May

Anlene Hourglass campaign

Media Advertising 2021

Sample presentation Dutch Lady campaign

Case study 3: Shell Select Refreshing Moment Campaign

Week 10 - Online Lecture via WebEx (8 June 2022)

Webex link 24 May 2023 Class

Webex link Class 25 May 2023, 8-10pm

Attendance Tutorial 5

Reading 1: Insights on IMC by Šeric, Gil-Saura & Ozretic-Došen (2015)

Reading 2: Schultz & Schultz (1998): Transitioning marcom into the 21st century

Reading 6: Theoretical concept or Management Fashion: Cornelissen & Lcok (2000)

YSP517 & YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (12pm -1pm)

YSP517 & YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (1pm -2pm)

YSP517 & YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (2pm -3pm)

YSP517 & YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (3pm -4pm)

YSP517 & YSP501 Fundamental of IMC Tutorial 1 19 April 2023 (10pm -11pm)

Case study 4: KFC Hot & Cheezy Burger campaign

Tutorial 5 - Case Study 5 & Submission

Hasrina & Zulkifli Product Placement Paper