Summary of YBP128 INTRODUCTION TO STRATEGIC COMMUNICATION

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YBP128 INTRODUCTION TO STRATEGIC COMMUNICATION

Lecturer: NUR ATIKAH BINTI A RAHMAN DR.
Lecturer: SHARIFAH NADIAH SYED MUKHIAR DR.

Skill Level: Beginner

Announcements

Group Project Registration

Course Outline

Lecture Notes - Course Introduction

Lecture Notes: Analyzing Situation

Sample of Situation Analysis NETHICS

Lecture Notes: Analyzing Organization & Public

Tutorial Works Slot A (Jamboard) SWOT ANALYSIS

Tutorial Works Slot B (Jamboard) SWOT ANALYSIS

Tutorial Works Slot C (Jamboard) SWOT ANALYSIS

Lecture Notes: Core Problem/Opportunity

Lecture Notes: Goals and Objectives

Lecture Notes on Developing Messages

Extra Notes

Lecture Notes on Strategies in Communication Campaign

Lecture Notes Tactics, Calendaring & Budgeting

Attendance List for Thursday Slot A: 9-10am

Attendance List for Thursday Slot B 10-11am

Attendance List for Tutorial Slot C, Friday 3-4pm

Webex Link for Tutorial A, B and C

Rainmaker

About Our Guest Speaker

Tutorial Assignment for 29 and 30 December 2022

Webex Link

Lecture Notes for Evaluation Criteria and Tools

Webex Link

Flipped class

Video Presentation Submission Link

Course info

YBP128 INTRODUCTION TO STRATEGIC COMMUNICATION

General

Announcements

Group Project Registration

17 October - 23 October

Course Outline

Lecture Notes - Course Introduction

24 October - 30 October

Lecture Notes: Analyzing Situation

Sample of Situation Analysis NETHICS

31 October - 6 November

Lecture Notes: Analyzing Organization &amp; Public

Tutorial Works Slot A (Jamboard) SWOT ANALYSIS

Tutorial Works Slot B (Jamboard) SWOT ANALYSIS

Tutorial Works Slot C (Jamboard) SWOT ANALYSIS

7 November - 13 November

14 November - 20 November

Lecture Notes: Core Problem/Opportunity

21 November - 27 November

Lecture Notes: Goals and Objectives

28 November - 4 December

Lecture Notes on Developing Messages

Extra Notes

12 December - 18 December

Lecture Notes on Strategies in Communication Campaign

19 December - 25 December

Lecture Notes Tactics, Calendaring &amp; Budgeting

Attendance List for Thursday Slot A: 9-10am

Attendance List for Thursday Slot B 10-11am

Attendance List for Tutorial Slot C, Friday 3-4pm

Webex Link for Tutorial A, B and C

26 December - 1 January

Rainmaker

About Our Guest Speaker

Tutorial Assignment for 29 and 30 December 2022

2 January - 8 January

Webex Link

Lecture Notes for Evaluation Criteria and Tools

9 January - 15 January

Webex Link

Flipped class

16 January - 22 January

Video Presentation Submission Link

YBP128 INTRODUCTION TO STRATEGIC COMMUNICATION

Lecture Notes: Analyzing Organization & Public

Lecture Notes Tactics, Calendaring & Budgeting